.Article Views: 15.Ever wondered just how an electric designer finds yourself running an influencer advertising system? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Series.Secret takeaways:.Why exchanging protocols brought about loneliness (and also a career pivot).The magic formula: authenticity + consistency = influencer effectiveness.B2B influencer advertising and marketing in Asia: It's happening, yet slowly.AI influencers: Cool, yet probably will not substitute your BFF's Instagram.The repayment concern beleaguering influencer advertising (and just how Partipost is actually addressing it).Fun reality: Jonathan's father anticipates Mondays. Yes, you read through that right.Profits: The influencer advertising garden is actually advancing much faster than you can say "swipe up." Coming from micro-influencers to artificial intelligence avatars, the video game is transforming-- yet credibility still reigns supreme.So, prior to you underrate that buddy along with 200 followers as "certainly not prominent," always remember: on earth of nano-influencers, your bestie might only be the upcoming big thing.Listen for more influencer knowledge as well as perhaps pick up an idea or more for your personal Instagram game!